Car Advertising

Introduction: Khiladi.com, an emerging online betting app, embarked on a strategic car branding campaign to enhance its brand visibility across India. Utilizing BrandOnWheelz car branding as the chosen media channel, the campaign targeted 17,000 cabs in 11 cities, executed within a span of 30 days. This case study examines the campaign’s objectives, implementation strategy, and […]

People are not perfect. In this world of increased competition and decreasing product differentiation, every advantage counts. As a marketer, exploiting the inherent weaknesses in humans can play a huge role in the profitability and success of your company, especially in the B2C category. We list out some human biases which you can use and

With the question of the death of Out of Home Advertisement has been debunked, let’s explore what channels do marketers have at their disposal for their next advertising campaign. There are advantages and disadvantages of each channel and you have to choose your channel according to what’s your end goal and your target audience.  The