By now, we have all experienced the power of Car BrandingTransit media advertising has been very effective in influencing consumer behavior, consciously or subconsciously it has also been influencing our buying decisions. So without any doubt Transit media have done an extraordinary job.

Car Branding has been successful because of its Nature – Non-Static. Now the advertisers or brands need to scrutinize which Mode of Transit Media is Best for their Brand.

Car Branding – Important Points to Consider

  • Distance Covered – The more the number of Kilometres clocked the higher number of Captive Audience are reached
  • Reach – Where all your Mode of Transit is able to Touch Base – Airports, Malls, Business Centres, Gated Communities, Railway station, etc.., All the Major Junctions Covered
  • Brand Placement – advertisers must also consider in which form of transit is their Brand Carried, Is it Premium?
  • Creative Space – The Media Space has 1 simple Rule – The Larger the Better
  • Maintenance of the Creative – it’s a nightmare for advertisers if their Creative is Damaged– Is someone taking its responsibility?

There are the Majority of the advertisers who believe Outdoor Branding is the Ultimate need for any Brand, yet we have a set of advertisers who believe in Digital Branding alone.


Now Digital Enthusiasts Advertisers also have an opportunity to experience the Combination of Car Branding + Digital. This Combo will make it the Most Premium Digital Platform and will outrank any other Digital Platform – BRANDING ON OLA PRIME CAR and OLA APP.

FAQs by Digital Enthusiast Advertisers

  1. Will I be able to Target my Captive Audience with the Brand Parameters & Guideline?
  2. Will I be able to specify to whom my Branding is displayed – Location, Time, Gender, Income Level, ios / Android users, Frequent Fliers, Outstation travelers, Premium Apartments, College students, Working Professionals and what not!!

The answer is – YES, YOU CAN!

Bonus!! Unlike other digital platforms, you don’t have to worry about your Captive Audience getting bombarded with 100’s ads of your competitors. Ola offers a limited number of Slots to a Limited number of Brands – Making your Branding Unique.

Combination of Car Branding and Ola Prime/ App Branding will be the most ultimate option for any advertisers. Making it multiple touchpoints.

Picturize this: You book an Ola Cab in the Ola App your Branding is displayed, your ride arrives with Car Branding, you are seated in the Cab and your ad is been played on the Ola Play Tab. Making it a complete 360-degree Transit Media Plan.

Make the most of your Transit Media – by optimizing your Media Planning and Buying.

BrandonWheelz (BWZ) also offers Car branding (Internal, external, On the Top), TATA Ace Goods Vehicle branding, Daalchini Kiosk branding, Swiggy In-app digital ads & specially curated campaigns depending on brands objective & budget.



Clearly, Life as a whole for each one of us will change A.C (After Covid ) Lockdown is lifted. Priorities & Lifestyle is expected to change. The global forced lockdown during the Covid crisis has made bizarre yet relevant thoughts to people – Example: “Why would I fly down to Delhi from Bangalore for 1 meeting & spend nothing less than INR 20,000/- for that trip, rather I could do the same 1 meeting via Video Conference, imagine the time & money saved & the Traffic ufff…!!”

This Pandemic has taught the entire human race on What Fear is, what it is to be stripped off from your freedom to even walk around out of your home !! & People have been so glued into the Covid related death rates, lockdowns, economic disasters, employment & mere survivability that most of us have totally forgotten the best advertising campaign we saw B.C (Before Covid).

It is important for Brands to be on top of people’s minds. Brand Recall plays a vital role in getting more customers to stick with your brand as well as to buy your brand repeatedly. In simple terms, brand recall is a qualitative measure of the consumer’s ability to remember the name of a brand. It is a component of brand awareness that measures the spontaneous recall of the brand from memory when the customer is prompted by the product category to make a decision for purchase.

Irrespective of whether your Brand was able to run the most successful Marketing Campaign or no matter how many awards or accolades the Brand achieved for a fabulous advertisement B.C (Before Covid) – is now either out or grim in Consumer’s mind. It is of Paramount importance to elevate Brand Recall to remind your consumers & to Stay Fresh in their minds. Few suggestions:

  1. Relaunch your most successful Ad campaign of B.C (Before Covid) period, once again A.C (After Covid) lockdown. (Make it even more better this time)
  2. Re-visit the Planned Marketing Campaigns of B.C Period, your team must have put a lot of energy & research in chalking out that plan, Tweak them/Modify them to suit the situation of A.C period
  3. Marketing budgets in some cases might be a constraint, forcing you to re-evaluate the plans. In that case : re-negotiate the terms & rates with your Vendor. The Vendor as well would have dried up with no business in the last many months, they will be happy to do business with lesser margins.
  4. Come up with New Campaigns (Sure, you would have got some really cool ideas – Thanks to the Forced Lockdown period), Look for Cost-Effective platforms that can cover larger impressions/eyeballs at lower rates.
  5. Please do not mix up Brand Recall campaigns with Lead generation Campaigns. Both have their own purpose & objectives.
  6. Execute Fast, Brands have lost a lot of business, already

It’s a Comeback for all Brands and a Positive approach to the Future is the only Strong way out.

“It’s a Fresh Start and an opportunity to start it all over – one more time – only better, this time”

Make your Offline Campaings Super Effective with these Advertising tips

Make your Offline Campaings Super Effective with these Advertising tips

Offline advertising will always play a crucial role in the growth of a company, especially if most of the product portfolio consists of physical items. If you are looking for one of the most effective offline advertising channels, try car branding. Car Branding has one of the highest visibility and a single campaign can easily spread your message throughout the city for a period of time. With the advent of better tracking and measurement mechanisms, it is much easier to track campaign performance not only in the digital space but in offline advertising campaigns as well. And if a marketing campaign cannot be measured, it cannot be improved. Advertising can play a major part in the growth and survival of a company. Thus we believe in giving advertising tips to improve the effectiveness of your campaigns to improve your ROI.

To make your advertising campaigns more effective, try these advertising tips to increase your campaign effectiveness and get better Return on Investments, and ultimately make the whole campaign an astounding success. 

1. Blur the line between an offline and online advertising campaign

The gap between online and offline mediums are decreasing day by day. Why should your advertising campaigns be separated into offline and online advertising spaces? One of the best ways to measure the impact the effectiveness of advertising campaigns is by looking into the increase in website traffic in the locations where advertising campaigns are running. Most people visit the website of the brand when they view an offline advertisement which interests them. Thus it is optimal to run your offline and online advertising campaigns simultaneously and interconnect the two as much as possible.

2. Call to Action to Track Conversions

Despite huge technological progress in offline advertising space, it is still comparatively difficult to connect Conversions with offline advertising campaigns. One of the best ways is to go about it is to directly include a Call to Action in the ad copy. Call to actions gives audiences an immediate step for them to take to go into the next marketing stage without them requiring to put any effort into searching for it. This also helps directly measuring the effectiveness of offline advertising campaigns if the tracking code which you are using is unique.

3. A/B Test your Creatives

AB test offline advertising campaigns

A/B testing was borne out of online advertising to measure the effectiveness of two ad copies, creatives or web pages simultaneously by splitting the traffic into two halves. You can also try these out with your offline advertising campaigns by using two different creatives and split them according to locality and track their effectiveness. 

4. Measure the right metrics, one of the most ignored advertising tips

Measuring the right metrics is not only important to assess the performance of your marketing campaign but is crucial for the success of the campaigns itself. By selecting the right metrics you will not only gain insights into what is working or not but will enable you to make the right decisions at the nick of time to grab an opportunity or prevent losses from a failing strategy.

5. Simplify the Ad Creative and Copy

You might feel it is important to display as many benefits as possible in the ad copy and creative to make your audience see the importance of your brand and product. But it just makes your ads less attractive to the onlookers. Beauty in simplicity is especially true when it comes to advertisement. Just list the most important benefits of your product and design your advertisement around it. It is sure to grab the attention of your audience by their eyeballs! Read our article on semiotic analysis to have a better understanding of how to create effective advertisements with less information.

make effective car campaigns with these advertising tips

If you are looking for a sure shot way to make your advertising campaign a success, try Car advertising from BrandOnWheelz. No matter who your target audience is or your marketing goals are, you can effectively target with car advertising. If you would like to know more about our services or products, we would like to hear from you at 9066774457 or send an email to

Advertising tips

Human Biases which you can exploit as a Marketer

Human Biases which you can exploit as a Marketer

People are not perfect. In this world of increased competition and decreasing product differentiation, every advantage counts. As a marketer, exploiting the inherent weaknesses in humans can play a huge role in the profitability and success of your company, especially in the B2C category. We list out some human biases which you can use and greatly benefit from. 

Affect Heuristic

When people want to make decisions quickly, they often rely on their “gut” feelings or emotions. This mental shortcut gives them a false sense of belief that their decisions are based on sound reasoning. For example, the word “mother” often invokes a sense of love and care, while “cancer” often provokes a sense of dread. 

How Marketers can use them:

These feelings can be brought forth in the minds of consumers before they make a choice of purchasing an item. Invoking a good mood will make them more likely to perceive a purchase positively. Such emotions significantly influence the decision-making abilities and perception of risk in the minds of consumers.


Anchoring refers to the initial suggestion or “anchor” on which further decisions, discussions and negotiations are made. Anchoring is most effective when there is scarce information to be found about an item or if the customer is negligent.

How marketers can use them:

Most buyers start their buying journey with little knowledge of price or quality, placing huge leverage on the hands of the seller. This enables the sellers to set the initial price at a very high point from where they can make significant profits, even if the customer manages to bargain a heavy discount on the initial price. Even in this age of prevalent information, anchoring still plays a crucial role in market dynamics.

Availability Heuristic

Availability Heuristic is very similar to Affect Heuristic, in which the individuals often rely on the first information they could recollect. This often comes in handy while evaluating concept, method, decision or topic. If people are often able to recollect information, they perceive it as something important. 

How marketers can use them:

In marketing, targeting availability heuristic is often central to most campaigns. The best way to stay in the minds of the customers is to present a brand as a solution to a problem. First, identify a pestering problem of the target customers and present the brand as a solution to that problem. Another great way to cater to availability heuristic is to present the success of the brand among its customers. Customers are more likely to recollect a brand if they perceive them as the leaders of the field.

Human Biases Advantages

Human Biases which Marketers can Exploit

Confirmation Bias, the most impactful among human biases

People are creatures of habits and beliefs. Most of them use beliefs as identities and cling on to them. Confirmation bias refers to the tendency of people to use any information they come across to reinforce such held beliefs, even rejecting scientifically proven knowledge if it contradicts their beliefs. Confirmation bias is often seen in greater effect when it involves emotionally charged and deeply held issues. 

How marketers can use them:

Confirmation bias is a powerful tool in marketers kit to change the perception of a company. Even if a company is selling the same product as it has always been selling, changing the perception alone is enough to boost sales by a whopping margin if done right. The best way to create a confirmation bias is to set an initial expectation or suggestion and build evidence around those perceptions. Confirmation Bias has a lasting effect as seen in the case of Maruti, where it is still perceived as an “Indian” car brand even if they are no longer owned by an Indian entity.

Decoy Effect

When presented with two major options, customers often select either of the options if a third option is presented which may offer symmetrically declining feature options, but is priced asymmetrically.  

How Marketers can use them:

Often used by many SaaS companies, Decoy effect is great at driving customers to the desired product/service price range. People tend to go towards products which has a larger feature set, but getting it at a perceived better-valued price range.

Endowment Effect

People are more likely to start caring more for an object that they already own. This bias is known as the Endowment Effect. This effect is borne out of a sense of familiarity and people tend to avoid items which have a sense of risk and uncertainties associated with them. 

How marketers can use them:

Endowment Effect is great at creating a sense of Brand Loyalty. As a marketer, it will be highly beneficial for you to minimise the learning curve required to use your product so that customers can switch to your services seamlessly.

Fear of Missing Out (FOMO)

The latest craze among young generations, Fear of Missing Out (FOMO) has always been a secret weapon among marketers The bias plays on the notion that others might be having great experiences while they might miss out on. It also gets into play when an attractive proposition is available for a limited time period.

How marketers can use them

Want to create a buzz for your brand in a short period of time? Fear of Missing Out is the one you need to target for. Marketers have always used this bias while creating a limited time period offer or when.

IKEA Effect, the most underutilised among human biases

IKEA is a Swedish based furniture manufacturer and retailer. They have innovated a unique business model in which they provide furniture directly to the consumer without the required assembly. This helps save them on shipping and production cost. Another surprising benefit out of this is people love to build their own product even if it is imperfect and will treasure them as such.

How marketers can use them

Whenever possible, try to engage consumers. Make them part of the process, rather than an end goal to whom we have to sell. 

Car Branding, the most effective form of Out Of Home (OOH) Advertising

Car Branding For making Use of Human Biases

Car Branding For making Use of Human Biases

There are many other biases not discussed here and researching human biases is an ever ongoing process. If you would like to implement the full effects of these biases, you can try Car Branding. Read our article on Car Advertising Advantages to understand how car branding can help you in your effort to reach out to more audience. BrandOnWheelz is India’s largest car advertising company

human biases

What are the best Out Of Home (OOH) Advertising Channels

What are the best Out Of Home (OOH) Advertising Channels

With the question of the death of Out of Home Advertisement has been debunked, let’s explore what channels do marketers have at their disposal for their next advertising campaign. There are advantages and disadvantages of each channel and you have to choose your channel according to what’s your end goal and your target audience. 

The major advantages which the Out of Home (OOH) advertising campaigns provide are:

  • Offline Presence
  • Easy Location-based targeting
  • Wider Reach
  • No cap on impressions
  • Has worked for a long time, but its effect has still not diminished.

With plenty of advantages going for Out Of Home (OOH) Advertising, let’s explore what options a marketer has and what are the best options for them to achieve their targets.

  1. Car Wrap Advertising

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The latest iteration in the long history of Out Of Home (OOH) advertisement. Car Wrap Advertisement has evolved to have it all. With the distribution spread of Flyer Advertisement and impression impact of Billboard Advertisement.


  • Ability to get close to your target audience and be a part of their everyday lives.
  • Can reach the whole city in a single advertising campaign.
  • Provides the maximum impact of any offline advertising campaign.
  • Can reach residential areas and office areas, which is difficult to do with any other form of Out of Home Advertisements.
  • With BrandOnWheelz, you will also be able to track key marketing metrics such as impressions, ROI and


  • It ends.
  1. Billboard Advertising

Billboard Advertisement is great at creating impressions but should be aptly positioned to have any significant impact. And unlike car advertising campaigns, you have to pay exponentially more to display your advertisements throughout the city. Too many hassles to make it a success.


  • A huge number of impressions, if done right.
  • Can be placed in high traffic locations. Though it will cost significantly more.


  • Should be placed aptly to have any significant advertising effect.
  • Is prohibitively expensive for the impact it provides. 
  • It is subject to many local laws and regulations.
  1. Point of Sale Displays

These types of advertisements are designed to sell. It is suitable for low-cost products to influence customers when they are in the process of purchasing. Point of Sale Displays are good as a marketing tactic, but score low on every other metric.   


  • Great for influencing customers at the end stage of the buying process.


  • Poor to no effect on all the other marketing metrics.
  • Can be used more as a tactic than the main marketing strategy.
  1. Furniture Advertising

Not as popular and almost non-existent in India. Furniture advertising is a novel way to display your advertisements. Though it has a great impact on customers, most are not receptive to it after some time as the utilities on which the ads exist tend to get used less over time. This can be primarily attributed to symbolic issues, for example, people are often uncomfortable using street benches with ads on them. Important cues such as danger and other important signs are also observed to be ignored or noticed less if there are any ads near them. 


  • Great for creating an impact on customers.


  • People are less receptive of them over time.
  • Has the potential to cause public hazards.
  1. Flyer Advertising

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Has high distribution potential and reach. Flyer Advertising can reach people near enough for them to take personal notice. But due to its intrusive and uninvited nature, people are usually annoyed when they receive it. Also, a lot of field agents need to be employed to reach out to many people. 


  • High distribution potential and reach
  • Can reach the audience on a personal level.


  • People are not receptive of it.
  • Requires a large number of field agents to have a necessary impact.
  • Flyer Advertisements don’t last long.
  1. Experiential or Event Marketing

convention conad free event 12

Events have always been a major part of human civilisation. And lately, Brands have started taking notice of its potential to make a big impact. Experiential Marketing combined with technology has totally revolutionised this space. The major drawbacks are it’s very expensive and though it is suitable for product launches, extensive press coverage must be required to have any significant impact. 


  • Can create a huge impact and improve the brand reach.
  • Great for product launches.


  • It is expensive.
  • Can involve only less number of people.
  • Must be accompanied by extensive press coverage to have any significant long term impact
  1. Bus Advertising

Though it may seem like a good choice to go for Bus Branding on the outset, it is anything but. Out of all the Out Of Home Advertising mediums, Bus Branding is the least appealing of all. Bus Advertisement has a wide reach and can garner impressions, but are often dirty and poorly maintained. In addition to that, buses are seen as a budget option for the masses, not something most aspire to. So it makes little sense to go for Bus Advertisement unless impressions are your only goal, and have little concern about the drop in brand value.


  • Only suitable to obtain impressions.


  • Guaranteed drop in the brand value.

Out Of Home Advertising is constantly evolving and there are major channels opening up all the time. Car Advertising is the latest iteration of Out Of Home (OOH) advertising with all the advantages of other advertising channels in this space. To get your advertisements on cars, call 9066774457 or send email to

Hyderabad Bans Hoardings For 2 Months – Car advertising to the Rescue

Hyderabad Bans Hoardings For 2 Months – Car advertising to the Rescue

“Keeping in mind the past incidents of hoardings, and unipoles collapsing during rains and gusty winds and causing deaths, Hyderabad Bans Hoardings for 2 months — from June 15 to August 15.”

Following is the snippet from the Times Of India Article: Read it here.

So what do brands do now that Hoardings are banned for 2 months – We just seem to have a perfect solution for you :

Car Advertising is here for you!

We would like to share 3 compelling reasons why this is the right time for you to jump into the Car Advertising Market- 

1. Hyderabad Bans Hoardings – “Right time to try out a different form of Advertising & Dominate the Situation”

Every Time something was banned the opportunity takers figure out a way to make use of the situation & turn it in their favor. Well, this is your chance to take this ban as an opportunity & do something different than others haven’t thought of.  Just Imagine – You go off on roads & all your competitors are just waiting for this ban to be lifted But your brand is just traveling every single part of Hyderabad – Increasing your sales & getting you millions of Impressions every day.

2. Car Branding is not Static Like Hoardings: 

The best part about car branding is that your brand is not always in one place. A car billboard is different in comparison to traditional hoardings because it is traveling all the time. Hence car advertising more impressions and even a better conversion rate.

This is one of the most compelling reasons to shift to car branding right away as hoardings just sit at one place the whole time – while the car billboard travels to every nook & corner of the city & promotes your brand in every street. So-  “why limit yourself to just one certain place – When the whole city is yours”

3. Worst Part About OOH Advertising is that You Can’t track the Impact – With BrandOnWheelz – You are able to track every single movement of your brand.

Everyone who is into OOH advertising knows that they will never have clarity on the Impact of the Marketing Campaign. We at BrandOnWheelz have understood your problem & have found just a perfect solution for you:

With Real-Time location tracking – Now you’re able to track your brand anytime & every time & get accurate data of where all your brand has traveled.

So we have told you the three compelling reasons why you should shift to car branding right away. We just want to remind you one thing – 


If you are a brand based out of India and you want to advertise your brand to a large set of audience and have a “wow” effect at the same time, then there is nothing better than Car Advertising.


BrandOnWheelz is a leading ad agency for car advertising and we are the only company that guarantees you “Highest Brand Visibility” and Real-Time Location Tracking.


Visit: BrandOnWheelz – India’s Largest Car Advertising Company or call us at- +91-9066774457

If you want the best In Industry Car Advertising, Don’t forget to check us out.