The Rise of In-App Advertising: Why It’s the Future of Digital Marketing
In-app advertising has become the fastest-growing segment of online advertising. AdZbasket leads the world in the number of apps installed and used monthly. According to a techARC report, most Indians use up to 24 applications daily on their phones.
Why In-App Advertising?
Market Growth
According to Statista, mobile advertising expenditure in India was over 64 billion rupees in 2019 and was projected to reach 304 billion rupees by 2023. The shift from desktop to mobile in 2008 marked the emergence of in-app advertising, which has since become a highly efficient way to capture attention.
Benefits of In-App Advertising
- Pinpoint Accuracy: Apps can track users’ locations, enabling advertisers to target audiences based on their current location.
- Accurate Targeting: Apps collect user data such as age and gender, allowing for precise audience targeting.
- Unblockable Ads: In-app ads are not skippable or blockable, ensuring visibility to the target demographic.
- Higher Click-Through Rate: In-app ads effectively drive users to visit websites, social media, download apps, or make purchases.
- Better Video Completion Rate: Approximately 64% of all video ads are watched to completion in apps, making them more effective than other ad types.
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The Evolution of Smartphone Users
With more than 2.7 billion smartphone users worldwide, in-app advertising has a vast potential audience. Smartphone users spend 89% of their media time on mobile apps, according to Mary Meeker’s State of the Internet Report, compared to only 11% on the mobile web.
Conclusion
In-app advertising offers unparalleled opportunities for precise targeting and engagement, making it a critical strategy for modern digital marketing.
For more information and to get started with in-app advertising, visit AdZbasket.
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