In-App Advertising is currently the fastest-growing form of online advertising in the market. India is now the top country in the world in terms of the number of apps installed and used per month.
According to a report by market research firm techARC – Most Indians use up to 24 applications on their phones daily.
Why In-App Advertising
According to Statista Research Department, Mobile advertising expenditure in India was recorded at over 64 billion Indian rupees in the financial year 2019. This was expected to reach a whopping 304 billion rupees by 2023.
In the year 2008, digital advertising began to shift from desktop to mobile, resulting in the emergence of In-App advertising. Mobile In-App Advertising is one of the most efficient ways to grab the attention of people. It allows you to reach audiences with pinpoint accuracy with advanced data tracking and user targeting.
Growth and Evolution of Smartphone Users
With More than 2.7 billion smartphone users, There is no doubt that advertisers can earn great attention from their targeted audience through in-app advertisements if done properly.
Users are Spending More Time in Their Apps
According to Mary Meeker’s current State of the Internet Report, Smartphone users spend 89 percent of their overall time on media in mobile apps, compared to only 11 percent on the mobile Web.
Benefits of In-App Advertising
Here are the top advantages of in-app advertising that make it the best mobile advertising strategy.
Location is an important factor in delivering relevant ads to users. And since applications can track users’ live location, advertising can easily target the audience by their location.
As apps can collect data like age, gender, etc, It is easy for advertisers to precisely reach their ideal audience through in-app advertisement
No Blocking Of In-App Ads
Advertisers don’t have to worry about their ads not showing up in front of their target demographic because in-app ads aren’t skippable or blockable.
Higher Click-Through Rate
Advertisers can easily target their audience to visit their website, social media accounts, download apps, or make a purchase with In-App advertising.
Better Video Completion Rate
Roughly 64% of all video advertising was watched from start to finish on In-App. Therefore, video ads are more likely to be seen and thus more effective than other types of ads.
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