- +91-90667 74457
- contact@brandonwheelz.com
Transit Advertising
What is transit advertising?
Transit advertising, also called advertising on transport, is basically placing ads on public transportation systems. This can be on the sides of buses, trains, and taxis, or even inside subway cars, bus stations, and train platforms. It’s a way to reach a large audience of commuters who are spending time waiting or riding.
Imagine you’re stuck in rush hour traffic, inching forward bumper-to-bumper. Suddenly, a giant car ad next to you unfolds, revealing a comfy bed and breakfast scene. That’s the essence of transit advertising – reaching a captive audience on their daily commutes.
Here’s a breakdown with some crazy examples:
Let’s consider this analogy, transit ads are like those catchy commercials that play during your favorite show, but instead of annoying interruptions, they’re unavoidable visuals you encounter while on the go. They brighten up your commute and keep your mind occupied.
Consider this crazy transit or OOH ads from the past for reference
King Kong Climbs the Empire State Building (1933): To promote the release of “King Kong,” a giant hand and arm holding the movie’s star climbed the Empire State Building, creating a massive buzz (and a potential safety hazard!).
Transit ads are getting wilder than ever. Remember that giant, blue Ocean Beverage bottle that took over the streets of Mumbai last year? Yep, that was a fully wrapped taxi, cruising through the city like a coliseum on wheels!
This wasn’t just any cab ride, it was a genius marketing stunt celebrating the launch of Ocean Beverage’s new flavor – a refreshing blue rival to the classic red Christmas beverage. Talk about a “Blue Santa Claus” shaking things up!
This creative campaign wasn’t just eye-catching, it was a social media sensation. Millions saw it online, and thousands more got a real-life taste of Ocean Beverage’s blue revolution. The media world took notice too, showering the campaign with praise.
The best innovative cab branding : Spot the O’cean
One thought that resonated deeply was Mr. Shashi Sinha‘s CBO : Media & Advtg, Adani Airports observation about viewers “𝙨𝙡𝙞𝙩𝙝𝙚𝙧𝙞𝙣𝙜” through media.
Remember those days glued to the TV, mesmerized by a single ad? Yeah, those are about as common as rotary phones these days. We’re bombarded with content across platforms – phone scrolls during TV shows, billboard sightings on city commutes, and radio tunes while checking email. It’s a fragmented media landscape, and traditional ads just don’t cut it anymore.
Think back to those iconic brand campaigns that stayed with you. They weren’t just ads, they were “experiences that evoked emotions”. All successful brands sell emotion and Instead of a bland, “skippable” ad, let’s give our audience an unforgettable experience. Whether it’s a digital out-of-home (DOOH) display or a classic billboard (OOH), transit media offers a unique opportunity. These ads can’t be muted or scrolled past – they’re omnipresent on your target city’s streets, popping up at every turn.
Why Choose Transit Advertising?
Forget fighting for attention in a world of muted commercials and scrolled-past social media ads. Transit ads are the anti-skip button of marketing, offering a captive audience on a wild ride through your brand story.
Here’s why transit ads are a smart weapon you need:
They’re Like Billboards on Rollerblades: Imagine your brand plastered across a giant bus, zooming past people stuck in traffic. Talk about a head-turning moment! Transit ads are inescapable, constantly rolling through your target city’s streets or flyovers.
Frequency is Your Friend (Not Your Stalker): People take the same routes. A LOT. A survey by Dalia Research indicates office workers in India spend an average of 3 minutes per kilometer commuting by car. This means your ad becomes a familiar face (or bus, rather) on their daily commute. Repetition is key to memory, and transit ads are flashcards on wheels, reminding everyone about your awesome brand.
Target Like a Laser, Not a Shotgun: City folk have routines. Business bros take the train, families ride the bus. Transit ads let you target specific demographics based on their routes. Need to reach the cool kids? Hang out at the subway stop with the coolest tunes. Boom, instant brand cred.
Bang for Your Buck (Without Actually Banging): Compared to other ad options, transit ads are a steal. It’s like buying a billboard that never sleeps and loves sightseeing. Plus, you get the bonus of everyone else’s car becoming your free advertising display (thanks, traffic!).
More Than Just a Pretty Face: Transit ads can be interactive, light up the night, or even play a jingle (think catchy, not earworm). This creates a multi-sensory experience that sticks in people’s minds and makes your brand stand out from the crowd (literally, if you snag a double-decker bus).
The Offline Oasis: In our digital world, a physical ad can be a breath of fresh air. Transit ads complement your online marketing strategy by reaching folks who might not be glued to their phones. It’s like a surprise party for their eyeballs, and the guest of honor is your brand!
FAQs
Transit media advertising uses public transportation vehicles and stations to display advertisements. This includes buses, trains, subways, taxis, and even airplanes and airports. Ads can be placed on the exterior (bus wraps, train car murals) or interior (hanging cards, platform posters).
A wide range of businesses use transit advertising, from local shops to national brands. It’s effective for reaching a broad audience in urban areas with high ridership.
- Captive audience: Commuters are stuck on the train or bus for a while, giving them time to absorb your ad.
- High visibility: Large format ads on buses and trains are hard to miss.
- Targeted reach: You can target specific demographics by choosing routes that frequent certain areas.
- Frequency: Riders see your ad repeatedly over time, increasing brand awareness.
The cost depends on factors like the size and placement of the ad, the duration of the campaign, and the specific market. Bus wraps tend to be more expensive than interior cards.
You can buy transit ad space directly from transit authorities or through media buying agencies specializing in out-of-home advertising.
Campaigns can run for a few weeks or several months.
Simple, bold visuals with clear messaging are best. Since people see the ad for a short time, keep the message concise and memorable.
Some transit authorities have restrictions on the type of content allowed in their advertising. BrandOnWheelz will take full responsibility of the conducting your campaign obeying all road and traffic laws
