Taxi advertising has evolved from simple vinyl wraps to immersive 3D ad experiences that transform vehicles into moving sculptures. As city life gets faster and attention spans shorter, brands are turning to 3D taxi ads to grab attention and create unforgettable impressions on the go—and BrandOnWheelz is pioneering this trend with its cutting-edge 3D cab branding solutions.
By integrating bold 3D model designs with location-based targeting and culturally resonant storytelling, BrandOnWheelz has launched some of the most visually striking campaigns on the streets. These aren’t just taxis—they’re mobile billboards with personality, presence, and stopping power. Here’s a look at three of their most iconic 3D ad campaigns that redefined what taxi branding can look like in the modern urban landscape.
Chandak Sarvam – Jewel Box on Wheelz
A Dazzling Concept in Motion
When Chandak Sarvam, a premium real estate brand, sought a unique way to build awareness for its high-end residences, BrandOnWheelz delivered a campaign that glittered—literally. Dubbed the “Jewel Box on Wheelz,” this campaign transformed regular taxis into radiant mobile showcases, mirroring the opulence of a luxury jewelry display.
Campaign Highlights
- Illuminated cab exteriors mimicking jewel boxes.
- Premium design elements with gold-toned visuals and luxe motifs.
- Nighttime illumination for enhanced city visibility.
- Route mapping across elite neighborhoods of Mumbai.
The campaign generated massive buzz on the streets and social media alike, as the glittering taxis caught attention during traffic hours and evening commutes. It wasn’t just an ad—it was a statement of elegance on wheels.
Ocean Beverages – Hydration in Motion
Refreshing the Market with a Cool Ride
For a functional beverage brand like Ocean Beverages, freshness and visual appeal are key. To help the brand break into competitive metro markets, BrandOnWheelz created a cool blue-themed taxi branding campaign that conveyed hydration and energy at a glance.
Campaign Highlights
- Vibrant blue wraps with water droplet textures.
- Interior branding with seatback placements and QR code stickers for trials.
- High-frequency coverage around IT hubs, gyms, and universities.
- Smart route selection to target fitness-conscious and young urban consumers.
By turning taxis into symbols of refreshment, the campaign made Ocean Beverages stand out in the cluttered FMCG space. It combined motion, visibility, and consumer psychology to drive brand engagement.
BangaloreBlossoms – A Floral Tribute to the City
Celebrating Culture on the Move
In a unique cultural campaign titled #BangaloreBlossoms, BrandOnWheelz paid homage to Bangalore’s heritage as the “Garden City.” This floral-themed taxi branding initiative combined creativity and emotion, wrapping taxis in colorful floral designs and incorporating local symbolism.
Campaign Highlights
- Bright floral patterns on full taxi exteriors.
- Fragrant in-cab experience with floral aromas.
- Focused routes around Cubbon Park, MG Road, and key tourist landmarks.
- Resonance with both locals and tourists, blending branding with art.
This campaign became a moving celebration of the city’s identity. It wasn’t just about branding; it was about making people feel connected to their surroundings while amplifying the client’s message.
Why Taxi Advertising Works
Taxi advertising has emerged as one of the most effective OOH (Out-of-Home) advertising strategies for modern cities. Here’s why:
- Mobility: Taxis cover diverse routes, offering city-wide brand reach.
- Prolonged exposure: Ads remain visible for hours each day.
- Geo-targeting: Routes can be mapped to specific neighborhoods or events.
- Cost-effectiveness: Compared to billboards, taxi ads offer higher impressions per rupee.
With smart execution, taxi branding becomes more than just media—it becomes an experience on wheels.
BrandOnWheelz: Driving Innovation in Outdoor Advertising
From glittering jewel boxes to refreshing hydration themes and cultural floral tributes, BrandOnWheelz has proven itself as a pioneer in creative transit media. Their campaigns blend storytelling, aesthetic design, and strategic planning, helping brands stand out in the city rush.
Looking to take your brand across urban India?
BrandOnWheelz makes your brand move. Literally.
